What's wrong with the traditional wine education
Wine enthusiasts eager to learn more about wine often enroll in professional certification programs like the WSET or the Court of Sommeliers.
While their wine educators are very knowledgeable about viticulture, winemaking, and wine regions, they often fail to help you describe what you smell or taste in wine with confidence.
Sounds familiar? Is it you?
Wine educators use rigid frameworks and tasting grids assuming everyone would understand each word and concept and use them the same way.
Worse, when you disagree with their wine description, you assume that you’re wrong and they are right.
The good news
You’re also right because there’s no right or wrong wine flavor description.
And they are wrong to assume we all smell and taste the same way. That’s discounting how our human senses operate.
Humans vary immensely in their smell and taste abilities due to our genetics and different cultural background. That’s why we speak a different flavor language.
Unlike traditional wine educators, sensory scientists like me are trained to help align the flavor language among tasters, with simple learning techniques.
And we teach you how to minimize any bias that can alter your wine appreciation.