Is your tasting room costing you guests without realizing it?
Robust sensory data are powerful to guide product development and consumer insights
It’s time for the wine industry to embrace proven sensory methods to meet their consumers where they are.
Because what used to work no longer does.
Consumers don’t want to be educated to appreciate your wines.
So it’s time to shift your strategy and
start learning about your consumers' desires and how you can fulfill them by…
....becoming consumer-obsessed and sensory savvy.
Hi, I’m Isabelle Lesschaeve.
I made my mission to:
- make wine approachable to all and
- empower wine professionals to adopt robust tasting processes and collect sensory data they can rely on to inform their business decisions, from the vineyard to the tasting room.
As a sensory and consumer science expert, I specialize in understanding consumers’ taste preferences and bridging them to your winery portfolio and marketing communication.
Here's how I can help you become more consumer-centric
Ready to Transform Your Tasting Room Wine Experiences?
Book a Sensory Gap Assessment with Isabelle.
- Uncover hidden opportunities in your tasting room experiences—so more guests leave satisfied, converted into loyal fans.
- Get a written recommendation and implementation call to act on the learnings.
- New offer! Be one of the early adopters.
Get more details.
Want to level up your consumer understanding?
Hire Isabelle to deliver a customized masterclass to your team.
Here are some topic examples:
- How to use the Wine Aroma Wheel in your Tasting Room for an enhanced experience
- Understand Your Wine Consumers’ Preferences and how to meet them.
- The Importance of a Common Sensory Language for Enhanced Communication
Ready to rethink how you connect with today’s wine lovers?
Listen to my Podcast We Taste Wine Differently, for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.
Check out the latest episodes
Not sure where to start?
Is your tasting room costing you guests without realizing it?
Discover the 5 mistakes that are quietly undermining your guest experience Learn how to fix them fast