Ready to explore how robust tasting data can inform your business decisions?
Robust sensory data are powerful to guide product development and consumer insights
It’s time for the wine industry to embrace proven sensory methods to meet their consumers where they are.
Because what used to work no longer does.
Consumers don’t want to be educated to appreciate your wines.
So it’s time to shift your strategy and
start learning about your consumers' desires and how you can fulfill them by…
....becoming consumer-obsessed and sensory savvy.
Hi, I’m Isabelle Lesschaeve.
I made my mission to:
- make wine approachable to all and
- empower wine professionals to adopt robust tasting processes and collect sensory data they can rely on to inform their business decisions, from the vineyard to the tasting room.
As a sensory and consumer science expert, I specialize in understanding consumers’ taste preferences and bridging them to your winery portfolio and marketing communication.
Find below my consulting services
Project-based consulting
Here are a few examples:
- Conduct sensory tastings with your club members - a fun and informative. experience.
- Lead new staff onboarding training to understand your wine sensory profiles and communicate with confidence.
- Audit your tasting practices to enhance reliability and insight potential.
Customized courses and masterclasses
Here are a few examples:
- How to use the Wine Aroma Wheel in your Tasting Room for an enhanced experience
- Understand Your Wine Consumers’ Preferences and how to meet them.
- How to implement Sensory Tasting Practices in your Tasting Room
- The Importance of a Common Sensory Language for Enhanced Communication
Palate development
Become the discerning and confident wine taster you aspire to be in 8 weeks or less.
Learn more
Where to start?
Schedule a complementary call and fill out the information sheet.
By the end of the 30-min call, identify the first opportunities to work on.
Get a one-page proposal to work with me on developing and implementing these opportunities.
