You don’t struggle because you “can’t smell properly.”
You struggle because no one ever showed you how to train your senses.
Discover the only sensory-science-based program that trains your brain to identify your perceptions,
so you can taste with confidence instead of guessing.
If you have ever taken a wine appreciation class, you likely encountered the traditional approach:
because the instructor told you it is there.
Here is the hard truth:
Most wine education courses overlook the fundamentals of smell and taste development.
They tell you what to taste, not how to taste.
This approach is full of biases and relies on rote memorization rather than actual perception.
It leaves you feeling unsure, afraid to speak up, and worried that your palate just "isn't good enough."
Imagine never faking a tasting note again.
Never nodding along while secretly doubting yourself.
Never wondering if everyone else “gets it” except you.
Instead, imagine trusting your senses.
Speaking up without fear of being wrong.
Feeling calm, grounded, and legitimate when you describe what’s in your glass—whether you’re with friends or professionals.
This isn’t about sounding impressive.
It’s about finally feeling at home in your own perceptions.
Unlike other programs that focus on theory and geography first, the sensory science approach lets you develop your senses before learning about wine and all its complexities.


A seasoned sensory scientist, former University professor and Corporate researcher, turned Wine Tasting Coach.
Over the past 30 years, I have trained novices and professionals alike to overcome their inability to describe what they sense.
After months of testing, I have found Skool to be the right platform to accompany you on your journey to develop wine sensory confidence, whatever the skill level you wish to reach.
Because it’s a journey.
You start by unlocking your sensory awareness, then you explore how to experience wine differently - far from the old rituals - and, if your passion drives you to seek proficiency, you then develop specific skills to describe wine with precision and confidence.

The only community that helps you develop your wine palate by learning to sense flavor nuances instead of memorizing a list of undefined descriptors.
This is your path to tasting mastery.

It is perfect for wine lovers, sensory curious enthusiasts, and advanced students who are tired of the "snobby" approach and want practical, science-based training.
Not everyone aims for mastery in wine sensory description, and that's perfectly fine.
That’s why I've developed a path designed to help you meet your goals, no matter how much time you wish to dedicate to your wine sensory education.
I have designed three progressive levels to meet you exactly where you are in your sensory journey and accompany you to reach the next level.


For the Novice and Sensory Curious
If you are just starting out, or if you have purchased the Wine Aroma Wheel and want to explore more, this is your home.
You want to become less intimidated by wine and learn through a sensory lens.
What’s Inside:
Your Membership Fee: $0/month - it’s free forever

For the Enthusiast who wants Guided Practice
Perfect for you if:
You have taken wine classes, but still struggle to describe what is in your glass.
You want to understand WHY you like or dislike specific wines, don’t you?
This stage takes you beyond "exploring" and into doing. It provides the structure you need to stop guessing.
What’s Inside (Everything in Standard PLUS):
You will feel comfortable sharing what you perceive without fear of being "wrong". You will gain the confidence to share your learnings with friends and family.
Your Membership Fee
Regular: $39/month ($390/year)
Special Holiday Offer: $29/month ($290/year)

For the Advanced Learner & Dedicated Taster
Perfect for you if:
You are ready to become proficient.
You want to build a serious sensory repertoire and need an "Implementation Engine" to keep you on track.
This stage is more suited for students familiar with sensory training practices or advanced learners who want to master 50+ sensory attributes a year and deep dive into a dozen different sensory wine styles.
What’s Inside (Everything in Premium PLUS):
You will become proficient in describing wine precisely.
You will be the resource your friends turn to for advice, and you will feel confident sharing notes even with professionals.
Your Membership Fee
Regular: $99/month ($888/year)
Special Holiday Offer: $49/month ($490/year)
The membership path is only available for a few days at these special fees.

This offer is valid only until December 23rd at the end of the day —and once it’s gone, it’s gone.
If you don’t act now, you’re choosing another year of second-guessing…
Another year of letting your sensory skills fade…
Another year of relying on someone else’s words instead of your own perception.
People who join Curious Palates don’t collect wine knowledge.
They become sensory-confident tasters.
The question is:
Will you still be guessing next year—or sensing?

You can cancel at anytime.
Once you join, the special rate is granted for as long as you’re an active member.
Start with the Standard (Free) level to get comfortable and start awakening your senses using the tutorials and following the monthly sensory challenges. Or jump into Premium to start tasting with guidance immediately.
The Premium stage requires attending (or watching the replay) one guided tasting a month (60-90 minutes) and taking a short 15-20-minute class. The VIP stage is designed for those who can dedicate about an hour a week to follow the training plan and attend live sessions.
For the sensory guided tastings, I provide a list of suggested wines (Max $30/bottle) that you can get online or close to you. However, you can select wines from your cellar or indulge in pricier wines, as long as they fit the description of the wine styles recommended for the tasting.
To accommodate time zone differences, the live classes are hosted at 12:00 PM EST or 6:00 PM EST on Tuesdays. Schedules are subject to change based on members’ feedback.
Yes. Many members have certifications but still struggle to describe their perceptions precisely and with confidence. If you know the theory but can't find the aromas, VIP is specifically designed to bridge that gap.
Yes, but you will not be able to lock in the "Special Holiday rates" price of $29/month for Premium and $49/month for VIP after December 23rd.
We strive to host an inclusive and welcoming community. All the tastings have followed the same Golden Rule: your perceptions are always correct, because they are meaningful to you. Your Wine Tasting Coach will prompt you to describe these perceptions so that others can relate.
No. If you’re happy with the community plan you’re in, you don’t need to do anything. You can always upgrade later.
Time is of the essence.⏰
You have two choices:
Lock in the Holiday rate before December 23.
Choose your path. Train your senses.
Become the person who actually trusts what they taste.
Get the Special Holiday rate before December 23 end of day.