Wine Tasting Reimagined: A Sensory Gap Assessment
Transform one wine tasting script into a sensory guest-centered experience that convert.
Ever feel like you’re speaking a different language from your customers?
Conducting a sensory gap assessment is the best way to improve guest engagement during wine tasting experiences and build long-lasting relationships that convert.
What's included:
- 30-Min Planning Call
- 2-Hour Live Gap Assessment
(Virtual or On-Site-travel
fees not included) - A Custom Report with
Actionable Recommendations - 30-Min Implementation Call
Isabelle represents the best of new thinking when it comes to how to experience wine and talk about it. She is helping to dismantle the walls that wine has built around itself for far too long. Her approach is refreshing and fun!
Cathy H. CEO, Wine business supplier
It felt very special to learn from someone like Isabelle whose knowledge, expertise, and approach are very unique. It makes so much more sense to follow her methods than the typical, dramatic, vague performance many people give when describing wine.
Karina M., Wine enthusiast and Program student
Frequently Asked Questions (FAQ)
Is this just for underperforming tasting rooms?
Not at all. This Gap Assessment is for any winery that wants to enhance its guest experience—even if you’re already doing well. Small, thoughtful changes can help you convert more tasters into buyers and club members.
What happens during the live session? Will my staff know they’re being evaluated?
Yes, they’ll be aware. This isn’t a “secret shopper” scenario. I approach it as a collaborative, supportive experience. I’ll observe naturally and give feedback that’s respectful, constructive, and rooted in sensory science and consumer behavior.
What if I have multiple tasting experiences? Can you review more than one?
Yes! During the planning call, we’ll discuss which experience(s) to focus on. If time allows, I can sample more than one tier or format of tasting.
Is the Gap Assessment an all inclusive offer?
In the case of an on-site assessment, travel and accommodations are not included and will be charged back at cost. In the case of a virtual assessment, I will request wine samples shipped to my location.
How is the virtual version different from the on-site Gap Assessment?
In a virtual audit, I’ll walk through your experience via video call and digital materials. I’ll rely on your team’s walk-through and a customer perspective simulation. Having wine samples shipped to me would also help better assess the tasting conduct. Virtual assessment is highly effective for wineries outside my travel range.
Do you train staff during the Gap Assessment?
This service is more diagnostic than training-focused, but the strategy call can include tips for how to coach staff using the report insights. If you'd like a dedicated staff workshop afterward, we can explore that as an add-on.
What if I don’t agree with something in the report?
That’s totally fine! The Gap Assessment is collaborative. You’re the expert in your brand, and I bring in an external perspective grounded in science. We’ll talk through any recommendations to make sure they align with your vision.
How do I know this will pay off?
Just one or two more club sign-ups per month could easily cover the cost of the Gap Assessment. Many of the suggestions are low-effort, high-impact tweaks that improve how guests connect with your wines—and stick around longer.
