The Listen to Your Nose Challenge
Boost Your Wine Aroma Confidence in Just 4 Weeks!
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Would you like to join the waiting list and be informed when it re-opens?
Enhance your aroma identification skills using simple and affordable smell training practices
you can do at home.
Has traditional wine education let you down?
Traditional wine education can be limiting, leaving you with textbook knowledge but without the practical skills to appreciate wine in all its flavor nuances.
You've likely tried to study by yourself and taste countless wine styles, but you still struggle to differentiate similar wines based on their flavors.
You end up feeling like you're just repeating what you've learned, instead of actually training your nose.
Let’s stop this deceiving spiral!
I understand your frustration. I, too, struggled to identify specific aromas in wine. For example, some floral notes, like honeysuckle or elderflower, are challenging to recognize, mostly because I’m rarely exposed to these scents.
For the first time, starting March 4,
I will teach you simple strategies for increasing your awareness of your olfactive environment and learning to memorize common scents that you will likely encounter in wine.
So you can build your wine aroma confidence.
This program is for you if
- You are frustrated with your wine tasting skills,
- You struggle to find words to describe wine aromas,
- You feel intimidated and unsure of your perceptions when smelling or tasting a glass of wine.
And...
- You want to identify wine aromas with confidence and refine their tasting skills.
The secret sauce
Like any skill, the ability to identify wine aromas with confidence requires focus, repeated practice, and expert guidance to monitor your progress.
That’s why I built this training to combine theory, practice, and personalized feedback.
By the end of the 4 weeks,
you'll have experienced four different smell training practices to develop your sense of smell and better identify wine aromas.
Because we all learn differently and have different life circumstances, this program will allow you to select which smell training practice works best for you to continue training at home.
"As a sensory expert, I specialize in understanding how we, humans, perceive wine attributes using our five senses. That’s why I was able to help hundreds of wine enthusiasts like you overcome these challenges and unlock their wine-tasting potential."
Isabelle Lesschaeve, PhD
What’s included?
Participate in four one-hour sessions one week apart.
Each session focuses on a smell training practice and including a lesson, demonstration, and a Q&A section.
- March 4: Practice #1 - Mindful smelling, a daily necessity
>> The importance of the sense of smell.
>> Aroma memorization process.
>> N.O.S.E framework. - March 11: Practice #2 - Learning with familiar flavor products
>> The concept of aroma standards.
>> S.E.N.S.E framework.
>> Simple practice at home. - March 18: Practice #3 - Creating your wine aroma kit
>> Learning with commercial wine aroma kits versus learning with homemade wine aroma kits. - March 25: Practice #4 - Designing your smell training plan
>> Requirements for designing a successful plan.
>> The Learn and Test framework.
All sessions are hosted at 3:00 PM EST and the recordings available within 24 hours.
Implement right away
Follow a step-by-step protocol to experiment with each smell training practice in less than 15 minutes a day.
Get feedback
Share your progress with Isabelle, your tasting coach, get personalized feedback and answers to your questions.
Engage with the community
Exchange learnings, tips, challenges, and wins with other participants within the online community exclusive to this training program
At your desk or on the Go
Watch the sessions and replays, access the online community on your laptop or your phone with the Academy app
With these techniques, personalized feedback, and a supportive community, you'll have all the resources you need to develop your sense of smell and the skill of wine aroma identification.
Limited-Time Offer – Secure Your Spot!
This is a one-time-only event with only 25 tickets available.
Don’t miss out on the chance to boost your wine aroma confidence and transform your tasting skills!
- Enrollment Closes: Monday March 3rd at 10:00 PM EST
- Challenge Starts: Tuesday March 4th at 3:00 PM EST
Challenge Fee
Ready to unlock your wine aroma potential?
- Four one-hour sessions one week apart
- Recordings available 24 hours after the live session
- Session workbook to take notes
- Implementation practices with coach feedback
- Online support
- Exclusive online community
FREQUENTLY ASKED QUESTIONS
Why did I choose "Listen to Your Nose" as the name of my new program?
My mentor and friend Ann Noble, who created the wine aroma wheel, coined the phrase "Listen to your nose." That's her mantra. Every time we walked into the UC Davis Arboretum, she'd stop suddenly and say, "Smell that; it smells like black paper. What about these daphnias? Lovely smell." Yes, listening to your nose every day is critical to expanding your tasting skills and your overall well-being.
I'm worried that my sense of smell isn't very good. Is this challenge still for me?
On the contrary. This challenge will help you develop your sense of smell unless you are anosmic and have lost your olfactive abilities.
What if I miss a live session?
No worries! The session recording will be available on your participant dashboard within 24 hours of the live session.
You have access to all the resources for 12 months.
Do I need prior wine-tasting experience?
No, this challenge is designed for both beginners and experienced tasters looking to develop their wine aroma identification skills.
I'm studying for a wine certification. Will this challenge help me?
Yes, this challenge will help you acquire the techniques to strengthen your wine aroma repertoire to describe wine with more confidence in your exam.
How much time will I need each week?
Live sessions are 60 minutes, and exercises take about 15 minutes daily.
What kind of commitment is required outside of the live sessions?
I recommend doing the practice taught during the live session for at least 4 consecutive days and it will only require 10-15 minutes each day.
What materials will I need for the at-home exercises?
You will download the step-by-step protocol to follow the instructions. You will select food and household products available at home. You may purchase other products if you decide to practice for a specific aroma category. For session 3, you will use a white wine without any strong flavors, such as an Italian blend.
Will I receive personal feedback?
Yes! You’ll have access to your tasting coach feedback via our exclusive online community and during the live session Q&A section.
What is your refund policy?
This course in non-refundable.
Take Action Now!
This program is your opportunity to improve your wine aroma description skills in a structured, engaging, and fun way.
Only 25 tickets available.
Don't miss your chance to transform your wine-tasting skills.
Join the challenge now before enrolment closes Monday.
- Enrollment Closes: Monday March 3rd at 10:00 PM EST
- Challenge Starts: Tuesday March 4th at 3:00 PM EST
Challenge Fee
Ready to unlock your wine aroma potential?
- Four one-hour sessions one week apart
- Recordings available 24 hours after the live session
- Session workbook to take notes
- Implementation practices with coach feedback
- Online support
- Exclusive online community
