Frustrated when wine description feels like guesswork?
Discover simple techniques to unlock your aroma confidence.
Are you tired of wine tasting sessions where you feel like you're just making things up?
Traditional wine education often gives you the theory but leaves you without the crucial practical skills to truly identify subtle flavour differences.
You might have diligently tasted numerous wines, yet still find yourself struggling to tell them apart based on their aromas and other sensory perce[tions.
What's the point of simply echoing what you've read, instead of confidently identifying and describing the captivating scents in your glass?
What if you could finally train your nose to unlock a whole new dimension of wine enjoyment?
Introducing...
The Listen to Your Nose Challenge that can transform your aroma description skills over just two weeks!
Starting June 5th,
you'll participate in four focused one-hour sessions designed to boost your wine aroma confidence with simple and affordable smell training practices you can do at home.
Here’s what each session will cover:
The importance of your sense of smell in your wine-tasting experience.
The N.O.S.E framework to memorise scents.
Session 2: Learning with Familiar Flavored Products (June 9th).
The S.E.N.S.E.S. framework to strengthen your ability to compare and contrast aromas.
Session 3: Creating Your Wine Aroma Kit (June 12th).
Pros and cons of learning with wine aroma kits.
The Learn and Test framework to develop your aroma identifications skills with aroma standards.
Session 4: Designing Your Smell Training Plan (June 16th).
Requirements for creating your successful smell training plan to continue your aroma practice journey. Plus a wine description exercise.
All sessions are hosted at 3:00 PM EST and the recordings available within 24 hours.
So, what does all of this mean for you?
By participating in these sessions:
Through Session 1, you'll gain a structured approach to understand and memorize scents, the N.OS.E. framework, breaking free from just textbook knowledge. You’ll start to appreciate the fundamental role your sense of smell plays in wine enjoyment.
With the S.E.N.S.E.S. framework in Session 2, you'll strengthen your ability to compare and contrast aromas present in different contexts using familiar flavored products. You’ll gain confidence in your perceptions, starting to identify common scent categories.
Session 3, which guides you in creating your wine aroma kit, will help you choose the aroma learning tools best suited to your circumstances, allowing you to implement the Learn and Test framework and start making progress.
From our final session on designing your smell training plan, you'll leave the challenge with a learning strategy and a practical plan to pursue your wine education journey at home, on your own terms, and finally unlock your wine aroma confidence.
Beyond these focused sessions, The Listen To Your Nose Challenge also includes:
- Expert Guidance from a sensory scientist: Learn directly from Isabelle Lesschaeve, PhD, a sensory expert with a proven track record of helping wine enthusiasts unlock their wine-tasting potential. Benefit from her deep understanding of how humans perceive wine aromas.
- Simple and affordable at-home practices: The training focuses on practical exercises you can easily integrate into your daily routine using readily available food and household products. This eliminates the need for expensive equipment or specialised materials.
- Personalised feedback and support. Receive valuable feedback on your progress from Isabelle, your tasting coach, through the exclusive online community and live Q&A sessions. This personalized guidance ensures you stay on track and get your questions answered.
- Access to recordings and resources. Being present live is highly recommended, but not always an option. Don’t worry, all live sessions are recorded and available within 24 hours, giving you the flexibility to learn at your own pace and revisit the material for up to two months. You'll also receive session workbooks to take notes and reflect on the sessions.
- Supportive online community. Connect with a community of like-minded wine enthusiasts, share your experiences, exchange tips, and celebrate your successes in a private online forum. This collaborative environment enhances your learning journey.
- Time-efficient implementation. Easily integrate smell training practices into your day. Each exercise takes less than 20 minutes, making it manageable even for busy schedules.
- Designed for all levels. Whether you're a complete beginner or an experienced taster, this challenge is designed to help you develop and strengthen your wine aroma identification skills.
"Fantastic course and content! I benefited very quickly from practicing the N.O.S.E. framework and was able to identify some aromas more quickly than in previous experience."
Craig F., Toronto, Canada
Hi, I'm Isabelle Lesschaeve
the Founder of InnoVinum Academy, an online education platform dedicated to help wine enthusiasts enhance their wine tasting skills using sensory frameworks.
As a sensory scientist, I specialize in understanding how we, humans, perceive wine attributes using our five senses. Through my career, I helped hundreds of wine enthusiasts like you overcome these challenges and unlock their wine-tasting potential.
While being born and raised in a French culture gave me multiple opportunities to learn about wine, it doesn’t give me the required credentials to be your instructor.
So here’s more.
- I earned my Ph.D. in Sensory Science from the University of Burgundy, France.
- I have worked in the wine industry for over 20 years and taught wine sensory evaluation to graduate students at Brock University and other colleges.
- My research work appeared in more than 50 peer-reviewed academic publications and several book chapters.
- I had the privilege to be a keynote speaker at major scientific conferences over my career including the International Cool Climate Wine Symposium and the Australian Wine Technical Conference.
Limited-Time Offer – Secure Your Spot!
This is a one-time-only event with limited seats.
Don’t miss out on the chance to boost your wine aroma confidence and transform your tasting skills!
- Enrollment Closes: Monday June 3rd at 12:00 AM EST
- Challenge Starts: Thursday June 5th at 3:00 PM EST
Challenge Fee
Ready to unlock your wine aroma potential?
- Four one-hour sessions over two weeks.
- Recordings available 24 hours after the live session
- Session workbook to take notes
- Implementation practices with coach feedback
- Online support
- Exclusive online community
By the end of these two weeks, you'll have experienced four different smell training practices, allowing you to continue your training at home with the method that suits you best.
Implement right away
Follow a step-by-step protocol to experiment with each smell training practice in less than 15 minutes a day.
Get feedback
Share your progress with Isabelle, your tasting coach, get personalized feedback and answers to your questions.
Engage with the community
Exchange learnings, tips, challenges, and wins with other participants within the online community exclusive to this training program
At your desk or on the Go
Watch the sessions and replays, access the online community on your laptop or your phone with the Academy app
With these techniques, personalised feedback from your tasting coach, and the support of our community, you’ll have all the resources you need to develop more confidence in your aroma description skills.
No more feeling intimidated or unsure. You'll have the tools and practical plan in hand to expand your wine aroma repertoire.
"I learned a lot during the challenge, and I look forward to spending some time doing this. These practices are such logical approaches. I never would have thought of doing these.”
James F.
Florida, USA
"When you eat, sometimes there'll be a subtle flavor that doesn't necessarily stand out. But now, I'm doing it mindfully and thinking, well, what was that? What made that difference? And then, I can go back and figure out what it was."
Victoria C.
British Columbia, Canada
"One of the key learning moments thus far has been to recognize that for the most part, I have been ignoring the aromas around me. Hence, losing the opportunity to broaden my repertoire of associations."
Bob M.
New York, USA
FREQUENTLY ASKED QUESTIONS
Why did I choose "Listen to Your Nose" as the name for this new challenge?
My mentor and friend Ann Noble, who created the wine aroma wheel, coined the phrase "Listen to your nose." That's her mantra. Every time we walked into the UC Davis Arboretum, she'd stop suddenly and say, "Smell that; it smells like black paper. What about these daphnias? Lovely smell." Yes, listening to your nose every day is critical to expanding your tasting skills and your overall well-being.
I'm worried that my sense of smell isn't very good. Is this challenge still for me?
On the contrary. This challenge will help you develop your sense of smell unless you are anosmic and have lost your olfactive abilities.
What if I miss a live session?
No worries! The session recording will be available on your participant dashboard within 24 hours of the live session.
You have access to all the resources for 2 months.
Do I need prior wine-tasting experience?
No, this challenge is designed for both beginners and experienced tasters looking to develop their wine aroma identification skills.
I'm studying for a wine certification. Will this challenge help me?
Yes, this challenge will help you acquire the techniques to strengthen your wine aroma repertoire to describe wine with more confidence in your exam.
How much time will I need each week?
Live sessions are 60 minutes, and exercises take about 20 minutes daily.
What kind of commitment is required outside of the live sessions?
I recommend doing the practice taught during the live session for at least 2 consecutive days and it will only require about 20 minutes each day.
What materials will I need for the at-home exercises?
You will download the step-by-step protocol to follow the instructions. You will select food and household products available at home. You may purchase other products if you decide to practice for a specific aroma category.
Will I receive personal feedback?
Yes! You’ll have access to your tasting coach feedback via our exclusive online community and during the live session Q&A section.
What is your refund policy?
This course in non-refundable, but your ticket is transferable to the next edition of the challenge if you cannot participate at all.
Take Action Now!
This program is your opportunity to improve your wine aroma description skills in a structured, engaging, and fun way.
Limited seats available.
Don't miss your chance to transform your wine-tasting skills.
Join the challenge now before enrolment closes Monday.
- Enrollment Closes: Tuesday June 3rd at 12:00 AM EST
- Challenge Starts: Thursday June 5th at 3:00 PM EST
Challenge Fee
Ready to unlock your wine aroma potential?
- Four one-hour sessions spread over two weeks.
- Recordings available 24 hours after the live session
- Session workbook to take notes
- Implementation practices with coach feedback
- Online support
- Exclusive online community
